Product Placement

Awards are quite the money-spinner these days. Whether you work in ball-bearing production or bantam-rearing, they’ll be an annual awards ceremony to attend. It will have a naff name, like The Wow Factor Awards, the tickets will be astronomically expensive, and it will involve a three-course meal with some sort of melon/ham-based starter. And not only will nobody outside your industry know about it, the ‘celebrity’ speaker won’t have heard of it either.

So hoorah for the first Product Placement Awards! (I never use exclamation marks so you’ll understand how exciting it all is from just that.) No melon/ham-based starter, admittedly, but neither will you have to watch Sandi Toksvig have her photo taken with all the winners as they clutch statuettes that make those from a local teen judo club look impressive. All you have to do is read on, and find out what (in my humble opinion) have been the best products of the last year. I’ve done categories and everything. Drum roll…

Best Haircare Product: Jo Hansford Intensive Masque
Runner-up: TommyGuns ‘Leave me in’ Conditioner & Styling Crème

Best Hairstyling Product: KMS Hairplay range
Runner-up: TRESemme Smooth Frizz Control Finishing Cream

Best Skin Cleanser: Shu Uemura’s Skin Purifier High Performance Balancing Cleansing Oil
Runner-up: Karin Herzog Professional Cleansing

Best Anti-Ageing Treatment: Elemis Pro-Collagen Marine Cream
Runner up: Purity Anti-Ageing Mask and Serum

Best Organic Skincare Range: Purity Organic Skincare
Runner-up: Korres Materia Herba

Best Trouble-Shooter Skincare Product: Perricone MD Pigment Corrective
Runner-up: Elizabeth Arden Eight Hour Cream Lip Protectant Stick SPF 15

Best Kids/Teenage Range: Daniel Galvin Junior
Runner-up: Elizabeth’s Daughter

Best Make-Up Product (Eyes): Max Factor False Lash Effect Mascara
Runner-up: Sue Devitt Eye Intensifier Pencils

Best Make-Up Product (Lips): Clinique Vitamin C Lip Smoothie Antioxidant Lip Colour
Runner-up: Lipstick Queen Saint and Sinner range

Best Make-Up Product (Skin): MAC Blushcreme
Runner-up: Perricone MD No Foundation Foundation

Best Body Care Product: Nivea Q10 Plus Firming Body Lotion
Runner-up: Dovespa’s ‘Figure Hugging’ Firming Gel Cream

Best Perfume: Philosophy Inner Grace
Runner-up: Clarins Eau Dynamisante

The Product Placement Award for Best All Round Fabulously Good Value Stuff That Actually Works: Purity Organic Skincare

And you can celebrate with Purity throughout January by enjoying £2 off the whole range at Superdrug stores. As if it wasn’t reasonable enough – now they are practically paying you, so no excuses not to give it a try. Now all that’s over with, who’s going to the bar?